EcoMotion Team

Orlie Sol Dahan
Executive Director
With 13 years of experience in the transportation world, Orlie began her path in the industry in the Air Force. She was recruited to operate a private aviation fleet, then moved on to complete her BA in Business Management at IDC. Orlie became the first female entrepreneur in the community she leads today by founding a 2wheeled EV company. Among her other accomplishments, Orlie represented the Israel Transport sector in the EU at ISERD
Chen Shnitman Balili
Community Manager
With a huge passion for automotive Chen is responsible for taking the community forward and building strong relationships with all of the relevant players in order to provide opportunities for the startups.
Chen holds a B.Sc in Mechanical Engineering majoring in Automotive Systems, in the past 3 years Chen worked for Jaguar Land Rover as a Technical Training Manager, that’s when she realized the impact that Israel has as an Auto
Noga Yaari
Partnerships Manager
Noga was recruited to EcoMotion to promote its mission of creating a platform for knowledge-sharing, networking and collaboration. Previously, Noga relocated to Washington DC to work at the Embassy of Israel as Assistant to the Israeli Air Force Attaché. Upon returning to Israel, she started working as Executive Assistant to the Group CEO of Taptica, and continued as Sales & Business Development Manager in the company.
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Supporting Team

Jonathan Menuhin, PhD
Israel Innovation Institute Executive Director
In his 15+ years' experience with Israel’s largest companies, Jonathan lead integration of management systems like CSR, Sustainability and Innovation. On the NB School of Design board, he chaired the Ethics Committee of the Organizational Development Association in Israel. Jonathan earned his PhD from Warwick University in Business Strategy Studies focusing on innovation processes at HSBC.
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Doron Meller, Vice President Executive Director Growing

Doron was raised on a Negev Desert Kibbutz, working the land and maintaining the agriculture equipment. Throughout the years he has worked as a consultant to Israeli "blue-chip" companies on sustainability and CSR. Doron has joined the company in order to lead Israel's agriculture and food tech ecosystem. At the beginning of 2018, Doron established the GrowingIL community (Ag- tech) and two years later he was appointed as the VP of the Israel Innovation Institute. Doron holds M.A. in Management (Cum Laude) from Ben-Gurion University and for several years has volunteered as a strategic consultant for Israeli's NGO's.

Steering Committee

Leonid Bakman, PhD
Founder & President
Israel Innovation Institute
Entrepreneur and Business Developer of Seed-Stage High-Tech Ventures. Consultant in STI strategic development and policy design to the National Economic Council of the Prime Minister’s Office and the National Research and Development Council; Lecturer in MBA program, School of Business Administration, the Hebrew University of Jerusalem.
Anat Bonshtien, PhD
Chairman & Director of the Fuel Choices & Smart Mobility Initiative.
Dr. Anat Lea Bonshtien is the Acting director and head of the National program of oil alternatives and smart mobility which aims to serve as a catalyst for the reduction of global dependency on oil by establishing Israel as a center in the field. Dr. Bonshtien is heading the steering committee and responsible for the operation including synchronizing ten government's ministries.
Moran Buganim-Gold
Director, Energy and Alternative Fuels Department Israel NewTech Ministry of Economy
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Advisory Board

Lior Zeno Zamansky
Senior Advisor
Former business journalist for The Marker-Haaretz newspaper, specializing in capital markets and energy; Project management and logistics at Birthright Israel (Taglit); B.A. in Economics and Communication, the Hebrew University, Jerusalem.
Boaz Mamo
8+ years of experience in business development and project management; Business developer for Digital Fuel, an Israeli start-up company, responsible for project management at Young Judea; holds a B.A. and an M.B.A. (Specializing in finance and strategy), the Hebrew University, Jerusalem.
Meir Arnon
EcoMotion Week Chairman
Israeli serial entrepreneur, the co-founder of EcoMotion, and CEO of Focus Capital Group Ltd (FCG). FCG is a private investment firm that invests primarily in disruptive technologies in the global automotive and smart mobility spaces. Meir holds a B.Sc. from the Technion - Israel Institute of Technology, and is a graduate of INSEAD and HBS. He is an active member of YPO and the founder of the YPO Automotive Network.
Yoav Chelouche
He has twenty years of experience in management, initiation and investments in the global high-tech arena. Prior to Aviv Venture Capital, Yoav held several management positions in Scitex Corp including VP Strategy and Business Development, VP Marketing, VP Finance – Europe, before serving as President & CEO. Among his achievements: Led strategy and implementation of acquisition program that ultimately generated 50% of corporate revenues.
Shay Soffer, PhD
Advisor -Israel Ministry of Transport
Advises the Minister and Director General of Israel’s Ministry of Transport and Road Safety, and the manager of National Research for Transport. Previously, Shay was Chief Scientist of Israel National Road Safety Authority, Assistant to the Vice President of Business Development and Technology and to the Chief Scientist at Elop Industries of Elbit Systems.
Yariv Bash
CEO and Founder
Leads SpaceIL, the Israeli team competing in the Google Lunar X-Prize. SpaceIL’s goal is to make Israel the third country to successfully land on the moon and aims to inspire the young generation in Israel and abroad by creating interest in space and science. He is an Electronics Engineer from Tel Aviv University and has previously led various government R&D teams in various technological areas.
Eviatar Tron
Lab Manager
A former software and IT consultant who transitioned into system engineering and test management. Eviatar has dealt with wind turbine development, and is currently a lab manager for General Motors Israeli research center. Eviatar holds a BSc from the Technion and MSc cum laude from TAU, during which he published articles in leading journals on mathematical modeling of animal behavior.
Avi Tzur
Director of Business
​Avi was CEO of Champion Motors (a subsidiary of Alaid Group) for the past 6 years and led the company to double its sales and almost triple its market share. Previously the Marketing Manager of Partner and Manager of the Mercedes division in Colmobil Group. Avi holds an MBA from Tel-Aviv University, and a BEng in Mechanical Engineering from the Technion.
Arie Zaban
Holds a PhD in electrochemistry from Bar-Ilan University and did post-doctoral study at the US National Renewable Energy Laboratory in photophysics and photoelectrochemistry. His research is on dye sensitized solar cells and organic semiconductors. In 2011 he received The Israeli Vacuum Society (IVS) Research Excellence Prize.
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