EcoMotion Team

Eviatar Tron
Eviatar Tron

Executive Director Eviatar Tron is a seasoned integration engineer and a manager. Eviatar worked in General Motors for 8 years, managing an integration team for AV and EVs, and throughout his career has led multiple complex engineering projects in the domains of IT, wind power, manufacturing and automotive (autonomous). Eviatar was the CEO of startup in energy efficiency, and was involved in founding startups in agriculture, manufacturing, mini-grids and wind energy.

Chen Shnitman Balili
Chen Shnitman Balili

Community Manager With a huge passion for automotive Chen is responsible for taking the community forward and building strong relationships with all of the relevant players in order to provide opportunities for the startups. Chen holds a B.Sc in Mechanical Engineering majoring in Automotive Systems, in the past 3 years Chen worked for Jaguar Land Rover as a Technical Training Manager, that’s when she realized the impact that Israel has as an Auto

Noga Yaari
Noga Yaari

Partnerships Manager Noga was recruited to EcoMotion to promote its mission of creating a platform for knowledge-sharing, networking and collaboration. Previously, Noga relocated to Washington DC to work at the Embassy of Israel as Assistant to the Israeli Air Force Attaché. Upon returning to Israel, she started working as Executive Assistant to the Group CEO of Taptica, and continued as Sales & Business Development Manager in the company.

Supporting Team

Jonathan Menuhin, PhD
Jonathan Menuhin, PhD

Israel Innovation Institute Executive Director In his 15+ years' experience with Israel’s largest companies, Jonathan lead integration of management systems like CSR, Sustainability and Innovation. On the NB School of Design board, he chaired the Ethics Committee of the Organizational Development Association in Israel. Jonathan earned his PhD from Warwick University in Business Strategy Studies focusing on innovation processes at HSBC.

Orlie Gruper, Executive Advisor
Orlie Gruper, Executive Advisor

With 13 years of experience in the transportation world, Orlie began her path in the industry in the Air Force. She was recruited to operate a private aviation fleet, then moved on to complete her BA in Business Management at IDC. Orlie became the first female entrepreneur in the community she leads today by founding a 2wheeled EV company. Among her other accomplishments, Orlie represented the Israel Transport sector in the EU at ISERD

Doron Meller, Vice President Executive Director Growing

Doron was raised on a Negev Desert Kibbutz, working the land and maintaining the agriculture equipment. Throughout the years he has worked as a consultant to Israeli "blue-chip" companies on sustainability and CSR. Doron has joined the company in order to lead Israel's agriculture and food tech ecosystem. At the beginning of 2018, Doron established the GrowingIL community (Ag- tech) and two years later he was appointed as the VP of the Israel Innovation Institute. Doron holds M.A. in Management (Cum Laude) from Ben-Gurion University and for several years has volunteered as a strategic consultant for Israeli's NGO's.

Steering Committee

Leonid Bakman, PhD
Leonid Bakman, PhD

Founder & President Israel Innovation Institute Entrepreneur and Business Developer of Seed-Stage High-Tech Ventures. Consultant in STI strategic development and policy design to the National Economic Council of the Prime Minister’s Office and the National Research and Development Council; Lecturer in MBA program, School of Business Administration, the Hebrew University of Jerusalem.

Anat Bonshtien, PhD
Anat Bonshtien, PhD

Chairman & Director of the Fuel Choices & Smart Mobility Initiative. Dr. Anat Lea Bonshtien is the Acting director and head of the National program of oil alternatives and smart mobility which aims to serve as a catalyst for the reduction of global dependency on oil by establishing Israel as a center in the field. Dr. Bonshtien is heading the steering committee and responsible for the operation including synchronizing ten government's ministries.

Moran Buganim-Gold
Moran Buganim-Gold

Director, Energy and Alternative Fuels Department Israel NewTech Ministry of Economy

Advisory Board

Lior Zeno Zamansky
Lior Zeno Zamansky

Senior Advisor Former business journalist for The Marker-Haaretz newspaper, specializing in capital markets and energy; Project management and logistics at Birthright Israel (Taglit); B.A. in Economics and Communication, the Hebrew University, Jerusalem.

Boaz Mamo
Boaz Mamo

Founder 8+ years of experience in business development and project management; Business developer for Digital Fuel, an Israeli start-up company, responsible for project management at Young Judea; holds a B.A. and an M.B.A. (Specializing in finance and strategy), the Hebrew University, Jerusalem.

Meir Arnon
Meir Arnon

EcoMotion Week Chairman Israeli serial entrepreneur, the co-founder of EcoMotion, and CEO of Focus Capital Group Ltd (FCG). FCG is a private investment firm that invests primarily in disruptive technologies in the global automotive and smart mobility spaces. Meir holds a B.Sc. from the Technion - Israel Institute of Technology, and is a graduate of INSEAD and HBS. He is an active member of YPO and the founder of the YPO Automotive Network.

Yoav Chelouche
Yoav Chelouche

He has twenty years of experience in management, initiation and investments in the global high-tech arena. Prior to Aviv Venture Capital, Yoav held several management positions in Scitex Corp including VP Strategy and Business Development, VP Marketing, VP Finance – Europe, before serving as President & CEO. Among his achievements: Led strategy and implementation of acquisition program that ultimately generated 50% of corporate revenues.

Shay Soffer, PhD
Shay Soffer, PhD

Advisor -Israel Ministry of Transport Advises the Minister and Director General of Israel’s Ministry of Transport and Road Safety, and the manager of National Research for Transport. Previously, Shay was Chief Scientist of Israel National Road Safety Authority, Assistant to the Vice President of Business Development and Technology and to the Chief Scientist at Elop Industries of Elbit Systems.

Yariv Bash
Yariv Bash

CEO and Founder Leads SpaceIL, the Israeli team competing in the Google Lunar X-Prize. SpaceIL’s goal is to make Israel the third country to successfully land on the moon and aims to inspire the young generation in Israel and abroad by creating interest in space and science. He is an Electronics Engineer from Tel Aviv University and has previously led various government R&D teams in various technological areas.

Avi Tzur
Avi Tzur

Director of Business ​Avi was CEO of Champion Motors (a subsidiary of Alaid Group) for the past 6 years and led the company to double its sales and almost triple its market share. Previously the Marketing Manager of Partner and Manager of the Mercedes division in Colmobil Group. Avi holds an MBA from Tel-Aviv University, and a BEng in Mechanical Engineering from the Technion.

Arie Zaban
Arie Zaban

Director Holds a PhD in electrochemistry from Bar-Ilan University and did post-doctoral study at the US National Renewable Energy Laboratory in photophysics and photoelectrochemistry. His research is on dye sensitized solar cells and organic semiconductors. In 2011 he received The Israeli Vacuum Society (IVS) Research Excellence Prize.